Peter Koeppel (President) and Loren Wayne (Vice President of Buisness Development) at Koeppel Direct sat down for an exclusive interview with Richard Gant at the Response Magazine EXPO.

In the past, advertisers have focused on reaching consumers in the 18-49 age range. Today, that may be changing. As more and more companies are realizing the buying power that the Baby Boomer generation possesses, infomercial marketers are shifting their ad dollars and campaigns to reach this powerful market segment.   The Baby Boomers-those born [...]