Archive for January, 2008

The TV-Internet Hybrid Solution

January 28, 2008

Devices that bring together television and the Internet aren’t new, and the new ways for DRTV to use infomercial advertising with them are plentiful. For instance, Apple, Inc. offers Apple TV, which copies video, music and photos from a user’s iTunes collection and then plays them on the TV. Then, there’s TiVo, which allows users who have their […]

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Using Web Analytics to Influence Offline Media

January 17, 2008

With all of the buzz surrounding the drive to web sales from DRTV advertisements, let’s take a moment to look at the other side of this coin. Advertisers that are using a more multi-channeled approach, including online media, need to make sure they utilize the immense amount of data that goes along with this medium across […]

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Multi-Layered Media Map

January 9, 2008

In today’s world of bit sized media bits it can be daunting to try and navigate through the multi-layered media map that has unfolded in recent years. Advertisers that are wanting to target the younger millennium generation have to look beyond the traditional advertising vehicles. With digital TV, mobile phones, text messaging, social networking, I-Pods, and blogging all […]

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