Savvy media buyers are well-aware that the Internet is continuing to rapidly change the way consumers receive, process and share information.

More than ever before, we are being bombarded with news and information from a variety of media sources. Technological advances in media development allow people to remain current with everything from global news reports to local traffic and weather updates while also getting their information and multitasking through other media sources.

Survey says…According to a recent BIGresearch Simultaneous Media Survey, consumers are relying less on television as a motivator to purchase new products. Instead, they are looking to alternative media sources such as web radio, satellite radio, blogging and instant messaging to get information and insight into various products and services.

TV has traditionally been the standard platform for branding name brand products – and it will always hold a significant place in the world of advertising and media buying. To effectively reach consumers in a declining economy, media buyers and their clients must target the right audience at the right time with the right value – while be open to all media options.