Archive for March, 2009

Formats in Flux (Part 1 of 2)

March 28, 2009

Arbitron’s portable people meter radio ratings service (PPM), stations with a broad appeal and majority male listening audience perform better in the transition from diary to electronic audience measurement. Stations that rely on a small core audience of listeners for long periods of time get lower ratings for the PPM service compared to the diary. […]

Tags: ,
Posted in DRTV No Comments »