Archive for April, 2009

More Job Seekers Utilizing Social Networking Sites

April 24, 2009

Lots of professionals use social networking sites like Facebook and LinkedIn to network and connect with others personally and professionally. The downward spiraling economy has resulted in thousands of lost jobs. Participation on these sites has skyrocketed as a result. Reaching beyond your direct network “I think we have only just scratched the surface of […]

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Formats in Flux (Part 2 of 2) Measuring radio advertising performance

April 11, 2009

Mainstream and broad-based radio station formats perform better than smaller niche-based formats in metered ratings is largely determined by the main metric used to describe the audiences: the relationship between “cume” and Time Spent Listening (TSL). Just about every station in PPM markets will experience a significant cume increase because the meter will clearly show […]

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