May 09
8
Is Twitter Search in Your Future?
Twitter, the micro-blogging, real-time messaging platform, has become big business. The social media magnet managed to close on a $35 million round of venture capital on top of the $20 million it had already raised is growing proof that Twitter has some pretty big plans taking shape.
Everybody wants in. Twitter’s lure even has big corporations joining the service. “There are companies and brands depending on it more and more, and finding the insights valuable in how they make decisions,” said co-founder Biz Stone.
It would seem that Twitter might be able to benefit from selling services to corporate America, but no, their plans are much more focused than that. In fact, Twitter just might end up giving Google a run for its money.
The second-largest search source. In 2007, Twitter bought search engine Summize and has even began using the search feature with certain user accounts. Federated Media CEO John Battelle recognizes that Twitter has become the second largest source of search queries with one big difference: Twitter allows users to search real-time conversation.
“Twitter owns its own search which is more valuable than Twitter itself,” says Howard Lindson, an entrepreneur who launched a Twitter-based business, Stock Twits.
One thing is for certain: while much of Twitter’s true potential remains to be seen, it will certainly be big
