Sophisticated advertising was great when the market was doing well, but when consumers have a small budget, it may actually boil down to who can shout the loudest – and the most persuasively.

Enter the TV pitchman. Pitchmen are the reasons infomercials succeed, the ones who are able to hawk their products with such enthusiasm and persistence that consumers find themselves, at 3:00 in the morning, reaching for the phone to dial that 800 number. There are a few things that make a good pitchman into a great one.

Believe in It

Nothing kills a pitch faster than a pitchman who isn’t as amazed by the product as he’s swearing you’ll be. If you’re going to pitch, find yourself a product that you really believe people will want.

Solve a Common Problem

You can’t sell a product that only a small portion of the population needs. That’s fine for other kinds of advertising, but when it comes to being a pitchman, nothing is better than a product that fixes a problem everyone has. Spot removers still move off the shelves for a reason.

Tune in for more tips on what makes a good pitch.

This entry was posted on June 29, 2009 at 12:18 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in DRTV by Koeppel drtv 1 Comment