In our previous post, we talked about the rise of the pitchman.

Today we’re sharing a few more tips on how to make the most out of every pitch:

Stop Them in Their Tracks
Once you’ve got a crowd, other people will stop to see what the crowd is looking at. That’s why YouTube videos go viral – everyone’s got to see what over a million people have already seen. Give them a good reason to stop with authority and energy.

Ask a Question
Some of the most famous phrases in pitching are questions, and it’s for good reason. Many pitches start with questions like, “Wouldn’t you like?” or the infamous “How much would you pay?” Ask a question that the customer couldn’t possibly answer with anything but a positive response.

Give Them a Thrill
When victims of a recent layoff are sitting on the couch with insomnia, they’re not looking to be bored. They’re hoping for a quick thrill, a shot of adrenaline that makes them feel a little better for a second. Pitchmen give them that with the promise of winning something others don’t – “Buy now and get this free extra!” It’s a small boost, but every little bit counts.