Oct 09
9
Sniper Marketing
As tracking software and abilities become more sophisticated, figuring out which of your markets is responding to which ads is becoming simpler.
Even better, it lets you know which demographics are responding at which times of day, which can mean that an ad campaign could have as many different layers as it has potential consumers.
What does this mean for the future of marketing? Instead of a huge blast approach, where companies would try for one big ad that would hit everyone who saw it hard, marketers are now trying to figure out how to track down each individual demographic and hit them with a series of smaller ads directly targeted to them.
Call it Sniper Marketing.
Whatever you call it, it’s working. The data component of marketing has come to the forefront, and figuring out which customers are responding is a big part of whether a campaign will stay or go.
Ideas that might not have been big enough before are now a valuable part of each marketing campaign, since they’re effective toward one section of the customer base. It also means that innovation is valued far more, as companies vie not to come up with the next big ad slogan but to create more personal relationships with each customer on an individual level.
