In order to survive a recession and come out the other side moving swiftly forward, two things need to happen: Your competitors still need to be stuck far behind, and you need to have used the time to create brand-new strategies that resonate with consumers just when they’re ready to spend again. Companies have been [...]

Yes, everyone’s twittering. People who enjoy living in the world of 140 characters use it a lot and they talk about everything under the sun – but may never ask themselves what Twitter gets out of the deal. From a marketing perspective, Twitter’s seeming ambivalence about making any money out of its extraordinarily popular social [...]