Nov 09
3
Twitter Turns a Profit
Yes, everyone’s twittering.
People who enjoy living in the world of 140 characters use it a lot and they talk about everything under the sun – but may never ask themselves what Twitter gets out of the deal.
From a marketing perspective, Twitter’s seeming ambivalence about making any money out of its extraordinarily popular social media tool echoes the sentiment many of an older generation are still expressing about tweeting: “What’s the point?”
The point, as it turns out, is that Twitter has a viable commercial use.
Companies are using Twitter to communicate with their customers, to find out what they like and don’t like, to offer customer service and answer questions, and simply to create a personal relationship that will be effective in maintaining loyalty to the brand.
Twitter is now talking about the possibility of creating commercial accounts that those companies would use for a fee. They may finally have gotten companies to the point where Twitter is a tool they’d pay not to do without.
And that is a pretty big point. In fact, it’s probably a bottom line.
