A new form of technology is taking the concept of self-checkout one step further. The system, called Scan It, allows shoppers to scan items with a smartphone-like device and keep a running total of their purchases while they are making their way through the aisles. It is currently being used in Stop & Shop and Giant Supermarkets in the Northeast United States.
The system is popular with shoppers because it saves time and can help them save money. Scan It automatically creates coupons for some items based on purchases. For example, scanning a coffee canister can produce a coupon for creamer. Coupons are printed about 12 times per shopping trip. Customers can bag the items as they are shopping as well. At the end of the shopping trip, participants can scan their ATM or credit cards right through the system and walk out – never having to wait in line.
While the system is definitely convenient for shoppers, it’s also helpful for stores as well. Not only does it reduce one of the main complaints of shopping – waiting in line – but also participant stores are finding that shoppers are buying more. Shoppers are spending an average of 10% more using the Scan It system.
Grocery stores aren’t the only stores testing out point of purchase technology. Nordstrom stores are using mobile devices to assist salespeople search through inventory and complete purchases all from the sales floor. This lets customers find exactly what they need and purchase it without visiting a register. Home Depot is testing a similar program.
If Scan It and the other retail mobile devices prove to be popular, we may see the end of traditional checkout stands as we know them.