Archive for September, 2011

Upfront Advertising Costs in High Demand for the Fall

September 30, 2011

Television advertising spending is expected to increase for the second year in a row, bouncing back from a bleak 2009 ad buying season. In 2011, the costs of upfront advertising are expected to be higher in response to higher demand. Upfront advertising is purchased before the fall television season begins. However, one of the biggest […]

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