Archive for November, 2012

News Corp Splits into Entertainment and Publishing Companies

November 17, 2012

The media conglomerate News Corp is going to have two very different faces within the next few years. The company’s board unanimously approved a plan to split the media giant into two separate corporations. Chairman and Chief Executive Rupert Murdoch spoke at the board meeting along with financial advisers who made presentations to the board. […]

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How to Buy Media Step by Step

November 16, 2012

Getting the hang of media buying may seem like learning a foreign language, but there are some specific steps that, once learned, can go a long way toward understanding the process and, for the right company, implementing a media buying plan that works. Pinpoint your target market – The very first step is to understand […]

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