Archive for December, 2012

Mobile Marketing Becomes More Popular for Media Buyers

December 7, 2012

Media buying is entering a new phase of mobile saturation as more marketers are incorporating this form of advertising into their mix. According to the latest data from Strongmail, mobile marketing is reaching a higher level of adoption rate. The survey noted that marketers are embracing mobile as a stand-alone marketing option and as part […]

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Hotmail Gets a New Face as Outlook.com

December 6, 2012

Hotmail.com was a mainstay for early web-based email adopters, but the sun is setting on the email provider. Owner Microsoft Corp is phasing out Hotmail and replacing it with an online version of its popular desktop-based email client, Outlook. With the shift to Outlook.com, Microsoft hopes to update its product and tie in Hotmail with […]

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