Author Archive

Cross Device Marketing – An Essential Piece of the Future of Advertising

May 22, 2013

There are sophisticated tracking programs that allow advertisers to understand consumer behavior on home computers – but smartphones and tablets are another matter. Understanding mobile users’ online activity can give them key insights into how consumers shop online and how online media buyers can leverage this behavior. This growing area, and the consumer needs it […]

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Maps May Be the Deciding Factor in Mobile Dominance

March 28, 2013

Smartphones have nearly put personal stand-alone GPS devices out to pasture. It’s far easier to use the device you already have in order to find the newest restaurant or visit a new city. For that reason, maps may be the deciding factor in which company has the long term dominance in mobile. When consumers go […]

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In The Shadow of a Giant: Doing Business in the Google Age

February 5, 2013

Being a business on the Internet can be a tricky thing – especially when the search engine you rely on is creeping onto your turf. This is the frustration that many web entrepreneurs are facing with search engine giant Google. As the world’s foremost Internet search engine, Google has become a central component in many […]

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Apps Get Zapped In An Overcrowded Marketplace

February 4, 2013

The next decade will see the rise of app market, and you can thank Apple for that. Apple is a brilliant forecaster of the future; its products are a mainstay of technology boasting record profits in the billions each year. Many see the potential of mobile market and Apple’s latest popular offerings the iPhone and […]

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Mobile Marketing Becomes More Popular for Media Buyers

December 7, 2012

Media buying is entering a new phase of mobile saturation as more marketers are incorporating this form of advertising into their mix. According to the latest data from Strongmail, mobile marketing is reaching a higher level of adoption rate. The survey noted that marketers are embracing mobile as a stand-alone marketing option and as part […]

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Hotmail Gets a New Face as Outlook.com

December 6, 2012

Hotmail.com was a mainstay for early web-based email adopters, but the sun is setting on the email provider. Owner Microsoft Corp is phasing out Hotmail and replacing it with an online version of its popular desktop-based email client, Outlook. With the shift to Outlook.com, Microsoft hopes to update its product and tie in Hotmail with […]

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News Corp Splits into Entertainment and Publishing Companies

November 17, 2012

The media conglomerate News Corp is going to have two very different faces within the next few years. The company’s board unanimously approved a plan to split the media giant into two separate corporations. Chairman and Chief Executive Rupert Murdoch spoke at the board meeting along with financial advisers who made presentations to the board. […]

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How to Buy Media Step by Step

November 16, 2012

Getting the hang of media buying may seem like learning a foreign language, but there are some specific steps that, once learned, can go a long way toward understanding the process and, for the right company, implementing a media buying plan that works. Pinpoint your target market – The very first step is to understand […]

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MTV Aims for Multitasker

October 16, 2012

Simultaneous advertising on television and online gives brands an extended opportunity to connect with potential buyers, and with MTV’s new multi-platform advertising service, it’s easier than ever to do. MTV is introducing its platform just as brands are looking for a way to connect with media “multitaskers” who frequently watch TV while they are on […]

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eBay Explores Plans to Reach Out to Under-18 Buyers

August 31, 2012

Kids are an untapped market that eBay is looking to tap into. Although the online auction giant currently limits accounts to people who are over 18 years of age, this may change shortly according the Devin Wenig, eBay’s president of global marketplaces. In an interview with The Wall Street Journal, Wenig explained the plan and […]

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