As tracking software and abilities become more sophisticated, figuring out which of your markets is responding to which ads is becoming simpler. Even better, it lets you know which demographics are responding at which times of day, which can mean that an ad campaign could have as many different layers as it has potential consumers. [...]
Standard online advertisements include banners and small block ads, which consumers are more and more inclined to ignore. After they’ve become de rigueur, it takes a lot for an online ad to catch the consumer’s eye at all, much less for someone to click on it to find out more. Some companies are offering solutions. [...]
We’re seeing the fall of the newspaper, but we’re also seeing a rise in reporting. As more and more industries begin to publish their own news and become sources of information for their customers, are newspapers partially getting shoved aside because their customers are looking elsewhere? Marketers are building sophisticated communities online, and they’re largely [...]
In our previous post, we talked about the rise of the pitchman. Today we’re sharing a few more tips on how to make the most out of every pitch: Stop Them in Their Tracks Once you’ve got a crowd, other people will stop to see what the crowd is looking at. That’s why YouTube videos [...]
Sophisticated advertising was great when the market was doing well, but when consumers have a small budget, it may actually boil down to who can shout the loudest – and the most persuasively. Enter the TV pitchman. Pitchmen are the reasons infomercials succeed, the ones who are able to hawk their products with such enthusiasm [...]
In January 2009 CBS viewers noticed something new. Two minute infomercials for a DVD set, “The World at War” by Time Life began regularly showing up on the prime time Saturday line up. This is a clear indication of just how troubled the broadcast advertising market really is. “The economy is the number one focus [...]
Twitter, the micro-blogging, real-time messaging platform, has become big business. The social media magnet managed to close on a $35 million round of venture capital on top of the $20 million it had already raised is growing proof that Twitter has some pretty big plans taking shape. Everybody wants in. Twitter’s lure even has big [...]
Lots of professionals use social networking sites like Facebook and LinkedIn to network and connect with others personally and professionally. The downward spiraling economy has resulted in thousands of lost jobs. Participation on these sites has skyrocketed as a result. Reaching beyond your direct network “I think we have only just scratched the surface of [...]
Mainstream and broad-based radio station formats perform better than smaller niche-based formats in metered ratings is largely determined by the main metric used to describe the audiences: the relationship between “cume” and Time Spent Listening (TSL). Just about every station in PPM markets will experience a significant cume increase because the meter will clearly show [...]
Arbitron’s portable people meter radio ratings service (PPM), stations with a broad appeal and majority male listening audience perform better in the transition from diary to electronic audience measurement. Stations that rely on a small core audience of listeners for long periods of time get lower ratings for the PPM service compared to the diary. [...]
