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	<title>mediabuyingtips.com</title>
	<link>http://mediabuyingtips.com</link>
	<description>Infomercial media buying tips</description>
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		<title>TV Learns a Thing or Two About User-Generated Apps from Apple</title>
		<description><![CDATA[The iPhone leapt to popularity in part due to the user-generated applications that made owning an iPhone a fun and interactive opportunity.
Those who might not otherwise have been persuaded, leapt on the bandwagon when they found out about a particular application that they really wanted to have – and with over 65,000 apps generated, there [...]]]></description>
		<link>http://mediabuyingtips.com/2010/03/01/tv-learns-a-thing-or-two-about-user-generated-apps-from-apple/</link>
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		<title>Microsoft and Yahoo: Are They a Good Couple?</title>
		<description><![CDATA[Microsoft and Yahoo have joined forces in hopes of battling against the biggest of the big giants in search-engine history: Google.
Even with the merger, Microsoft and Yahoo combined only make up 28% of the search market, which, pitted against Google’s 65%, does not look like good odds. They’re not looking at the market they have, [...]]]></description>
		<link>http://mediabuyingtips.com/2010/01/05/microsoft-and-yahoo-are-they-a-good-couple/</link>
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		<title>Taking Advantage of the Recession</title>
		<description><![CDATA[In order to survive a recession and come out the other side moving swiftly forward, two things need to happen: Your competitors still need to be stuck far behind, and you need to have used the time to create brand-new strategies that resonate with consumers just when they’re ready to spend again.
Companies have been flagging [...]]]></description>
		<link>http://mediabuyingtips.com/2009/11/30/taking-advantage-of-the-recession/</link>
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		<title>Twitter Turns a Profit</title>
		<description><![CDATA[Yes, everyone’s twittering.
People who enjoy living in the world of 140 characters use it a lot and they talk about everything under the sun – but may never ask themselves what Twitter gets out of the deal.
From a marketing perspective, Twitter’s seeming ambivalence about making any money out of its extraordinarily popular social media tool [...]]]></description>
		<link>http://mediabuyingtips.com/2009/11/03/twitter-turns-a-profit/</link>
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		<title>Sniper Marketing</title>
		<description><![CDATA[As tracking software and abilities become more sophisticated, figuring out which of your markets is responding to which ads is becoming simpler.
Even better, it lets you know which demographics are responding at which times of day, which can mean that an ad campaign could have as many different layers as it has potential consumers.
What does [...]]]></description>
		<link>http://mediabuyingtips.com/2009/10/09/sniper-marketing/</link>
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		<title>Customers Ignoring Your Online Ad? There May Be a New Solution</title>
		<description><![CDATA[Standard online advertisements include banners and small block ads, which consumers are more and more inclined to ignore. After they’ve become de rigueur, it takes a lot for an online ad to catch the consumer’s eye at all, much less for someone to click on it to find out more.
Some companies are offering solutions. Their [...]]]></description>
		<link>http://mediabuyingtips.com/2009/09/29/customers-ignoring-your-online-ad-there-may-be-a-new-solution/</link>
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		<title>Branding Takes Over Media</title>
		<description><![CDATA[We’re seeing the fall of the newspaper, but we’re also seeing a rise in reporting. As more and more industries begin to publish their own news and become sources of information for their customers, are newspapers partially getting shoved aside because their customers are looking elsewhere?
Marketers are building sophisticated communities online, and they’re largely centered [...]]]></description>
		<link>http://mediabuyingtips.com/2009/08/21/branding-takes-over-media/</link>
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		<title>Secrets of the TV Pitchmen (Part 2 of 2)</title>
		<description><![CDATA[In our previous post, we talked about the rise of the pitchman.
Today we’re sharing a few more tips on how to make the most out of every pitch:
Stop Them in Their Tracks
Once you’ve got a crowd, other people will stop to see what the crowd is looking at. That’s why YouTube videos go viral – [...]]]></description>
		<link>http://mediabuyingtips.com/2009/07/29/secrets-of-the-tv-pitchmen-part-2-of-2/</link>
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		<title>Secrets of the TV Pitchmen (Part 1 of 2)</title>
		<description><![CDATA[Sophisticated advertising was great when the market was doing well, but when consumers have a small budget, it may actually boil down to who can shout the loudest – and the most persuasively.
Enter the TV pitchman. Pitchmen are the reasons infomercials succeed, the ones who are able to hawk their products with such enthusiasm and [...]]]></description>
		<link>http://mediabuyingtips.com/2009/06/29/secrets-of-the-tv-pitchmen-part-1-of-2/</link>
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		<title>Infomercials Show Up On Prime Time Television</title>
		<description><![CDATA[In January 2009 CBS viewers noticed something new. Two minute infomercials for a DVD set, &#8220;The World at War&#8221; by Time Life began regularly showing up on the prime time Saturday line up. This is a clear indication of just how troubled the broadcast advertising market really is.
&#8220;The economy is the number one focus for [...]]]></description>
		<link>http://mediabuyingtips.com/2009/06/04/infomercials-show-up-on-prime-time-television/</link>
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