http://mediabuyingtips.com Infomercial media buying tips Tue, 13 May 2008 20:50:19 +0000 http://backend.userland.com/rss092 en Amid an avalanche of bad economic news, including the subprime mortgage meltdown, the loss of 80,000 jobs in March and record home foreclosure rates, I set out to find a business that is thriving despite the economic turmoil. That business is video games and the major player in that marketplace ... http://mediabuyingtips.com/2008/05/13/video-and-online-games-a-recession-proof-business/ Minnesota’s Star Tribune reported on March 2 that despite this year’s intense presidential election, some, like Brown University Professor Darrel West, still say that TV commercials are playing a reduced role in the election. According to Brown, who wrote a book on presidential political advertising titled “Air Wars,” the 2008 election ... http://mediabuyingtips.com/2008/03/12/status-check-tv-political-advertising/ The BIA Financial Network Inc. has announced its prediction for the 2008 television industry. In its quarterly Investing in Television Market Report, BIA estimates the revenues for television advertising, direct response television (DRTV) campaigns, and infomercials will post an 11 percent growth this year. Political candidates attribute to the jump in ... http://mediabuyingtips.com/2008/02/15/bia-predicts-tv-ads-will-bounce-back/ Devices that bring together television and the Internet aren't new, and the new ways for DRTV to use infomercial advertising with them are plentiful.   For instance, Apple, Inc. offers Apple TV, which copies video, music and photos from a user's iTunes collection and then plays them on the TV. Then, there's TiVo, which allows ... http://mediabuyingtips.com/2008/01/28/the-tv-internet-hybrid-solution/ With all of the buzz surrounding the drive to web sales from DRTV advertisements, let’s take a moment to look at the other side of this coin. Advertisers that are using a more multi-channeled approach, including online media, need to make sure they utilize the immense amount of data that goes ... http://mediabuyingtips.com/2008/01/17/using-web-analytics-to-influence-offline-media/ In today's world of bit sized media bits it can be daunting to try and navigate through the multi-layered media map that has unfolded in recent years. Advertisers that are wanting to target the younger millennium generation have to look beyond the traditional advertising vehicles. With digital TV, mobile phones, text messaging, social ... http://mediabuyingtips.com/2008/01/09/multi-layered-media-map/ Peter Koeppel (President) and Loren Wayne (Vice President of Buisness Development) at Koeppel Direct sat down for an exclusive interview with Richard Gant at the Response Magazine EXPO. http://mediabuyingtips.com/2007/12/13/response-interviews-peter-koeppel/ In the past, advertisers have focused on reaching consumers in the 18-49 age range. Today, that may be changing. As more and more companies are realizing the buying power that the Baby Boomer generation possesses, infomercial marketers are shifting their ad dollars and campaigns to reach this powerful market segment.   The ... http://mediabuyingtips.com/2007/12/07/how-to-use-tv-and-the-internet-to-tap-into-the-baby-boomer-market/