Tag Archive

Crackdown on Privacy at Federal Level

Published on July 26, 2010 By Koeppel drtv

Privacy concerns have long been an issue, particularly with online tracking allowing marketers to calculate extremely precise demographics about just who is clicking on ads or viewing commercials, but more recently, online and offline data have combined to create eerily specific information on any given individual. The Federal Trade Commission (FTC) held hearings last week to discuss […]

Media Buyers Appreciate Alternative Advertising Sources

Published on September 5, 2008 By Koeppel drtv

Savvy media buyers are well-aware that the Internet is continuing to rapidly change the way consumers receive, process and share information. More than ever before, we are being bombarded with news and information from a variety of media sources. Technological advances in media development allow people to remain current with everything from global news reports […]