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Formats in Flux (Part 2 of 2) Measuring radio advertising performance

Published on April 11, 2009 By Koeppel drtv

Mainstream and broad-based radio station formats perform better than smaller niche-based formats in metered ratings is largely determined by the main metric used to describe the audiences: the relationship between “cume” and Time Spent Listening (TSL). Just about every station in PPM markets will experience a significant cume increase because the meter will clearly show […]