Tag Archive
Position Your Product or Service for the Next Level with DRTV
DRTV spots are 60 or 120 second commercials that educate consumers about a particular product or service, its features and benefits. Media buyers can effectively reach their target audience by purchasing premium timeslots on local broadcast and national cable and satellite stations. State the problem and offer consumers a solution… DRTV media buyers understand that [...]
Status Check: TV Political Advertising
Minnesota’s Star Tribune reported on March 2 that despite this year’s intense presidential election, some, like Brown University Professor Darrel West, still say that TV commercials are playing a reduced role in the election. According to Brown, who wrote a book on presidential political advertising titled “Air Wars,” the 2008 election is based on critical [...]
Response Interviews Peter Koeppel
Peter Koeppel (President) and Loren Wayne (Vice President of Buisness Development) at Koeppel Direct sat down for an exclusive interview with Richard Gant at the Response Magazine EXPO.
