Tag Archive

Sell Your Data for Bargains

Published on September 3, 2010 By Koeppel drtv

While many are worried about the amount of private data that’s online as large sites like Facebook take flak for distributing that data, a few startups are taking a different approach. The data that users provide about themselves is worth money, as anyone who’s followed the debate over Facebook’s use of user data on their […]

Is the Auction Model for Network Ads Viable?

Published on April 7, 2010 By Koeppel drtv

Google TV has been using an auction model for its advertisers since the media channel existed, to what their representatives say has been rousing success (Google does not release sales information for the service, but they also intend to keep using the model for the foreseeable future, which is a pretty good indicator). But does […]

Google Expands Into Display Ads

Published on March 20, 2010 By Koeppel drtv

If you wanted to summarize the difference between Google’s advertising strategy and Yahoo’s, you could do so thusly: Google uses small text ads tailored to user’s searches, whereas Yahoo focuses on graphic display ads that do much the same thing. Looks like the status quo is pretty close to being flipped. Google is looking into […]

Microsoft and Yahoo: Are They a Good Couple?

Published on January 5, 2010 By Koeppel drtv

Microsoft and Yahoo have joined forces in hopes of battling against the biggest of the big giants in search-engine history: Google. Even with the merger, Microsoft and Yahoo combined only make up 28% of the search market, which, pitted against Google’s 65%, does not look like good odds. They’re not looking at the market they […]