Tag Archive

Formats in Flux (Part 1 of 2)

Published on March 28, 2009 By Koeppel drtv

Arbitron’s portable people meter radio ratings service (PPM), stations with a broad appeal and majority male listening audience perform better in the transition from diary to electronic audience measurement. Stations that rely on a small core audience of listeners for long periods of time get lower ratings for the PPM service compared to the diary. […]

Media Buyers Appreciate Alternative Advertising Sources

Published on September 5, 2008 By Koeppel drtv

Savvy media buyers are well-aware that the Internet is continuing to rapidly change the way consumers receive, process and share information. More than ever before, we are being bombarded with news and information from a variety of media sources. Technological advances in media development allow people to remain current with everything from global news reports […]