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Formats in Flux (Part 1 of 2)

Published on March 28, 2009 By Koeppel drtv

Arbitron’s portable people meter radio ratings service (PPM), stations with a broad appeal and majority male listening audience perform better in the transition from diary to electronic audience measurement. Stations that rely on a small core audience of listeners for long periods of time get lower ratings for the PPM service compared to the diary. […]